Usability

Our usability specialists employ scientific methods to gather data that analyses end-users' motivations, preferences and capabilities, how they perform their tasks, and their behavior and reactions as they visit web sites. These methods are then used to understand the design features that will ensure our clients' customers will have an easy-to-use, satisfying experience - helping to construct a site where visitors will want to return and do business.

RefinedSite's usability analysts draw on a variety of techniques to best meet the specific requirements of each project: expert heuristic reviews, end-user testing in a usability lab, automated testing using internet-facilitated methods, live and distributed focus groups and Internet surveys. These techniques are used to provide user feedback on design prototypes during development and to evaluate existing web sites against best-in-class competitors.